Carol Peters


Carol Peters has spent more than 40 years in the music industry, serving in executive positions at both major (Warner Bros., Capitol, Elektra) and independent labels (Pasha/CBS, Planet/Elektra, Beyond/Universal). She was the general manager of Ampex Stereo Tapes and Pasha/CBS Records as well as having extensive professional relationships in distribution organizations, music and mass-merchandiser retailers, radio programming, and television networks, both domestically and internationally (Europe, Australia, Japan, Latin America).

For 20 years, Peters has been a personal manager, creating and overseeing the execution of successful marketing plans for major recording artists including the Bee Gees, John Mellencamp, En Vogue, Heart, Deana Carter, and the Go-Go’s, as well as cross-marketing projects for Pepsi, H&R Block, Pedigree, Toyota/Condé Nast Publications, Budweiser, Kay Jewelers, and others.

Her company, Peters Management Syndicate, Inc., created in April 2003, represents such artists as the rock band Heart (including the solo careers of Ann Wilson and Nancy Wilson), multi-platinum singer/songwriter Deana Carter, Dove Award and Christian Rock chart-toppers Seventh Day Slumber, and others.

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